Whether on a downtown street, at a lifestyle center, or within a resort locale, collections of shops and restaurants help create gathering places that draw people in and inspire them to return. The Downtown Works team has created retail strategies that help cities, organizations, developers, and universities foster vibrant, people-drawing retail scenes.
Our team conducts retail market analyses and develops strategies for commercial districts large and small, and for individual developments. We guide our clients in the launch of recruitment programs and help ensure their successful implementation. In many cases we recommend a Retail Advocate be engaged to steward the strategy for a given place. Our competencies include:
Market Analysis
▪︎ enabling environment assessments
▪︎ trade area definition, demographic and psychographic analyses
▪︎ existing operator assessments
▪︎ competition evaluation
Strategy Development
▪︎ merchandise mix plans
▪︎ leasing plans
▪︎ prospecting stratgies
▪︎ proformas
Implementation
▪︎ prospecting
▪︎ stakeholder relationship building
▪︎ Retail Advocate identification, training, ongoing support
▪︎ operator consultation on branding/merchandising/display
Representative clients:
City of Coral Gables
University of Washington
Beacon Capital
Downtown Austin Alliance
Nashville Downtown Partnership
Chestnut Hill Business Improvement District
Chattanooga River City Company
Urban Villages
Wright Runstad & Company
City of Tacoma
George Washington University
Friends of Waterfront Seattle
Downtown Seattle Association
Pioneer Square Alliance